Creativity

Experience Motherhood From Several Viewpoints in Coke's Interactive Film

Viewers Can Toggle Between Characters' Views and Then Call Their Mom

Published on May 06, 2015

Editor's Pick

Coca-Cola created this touching interactive film aimed at the Hispanic-American community for Mother's Day. Created by agency David and available both in Spanish and English, it explores the bond between mother and child, taking us from a mother cradling her baby girl, through her daughter's tumultuous teenage years and onto the birth and boyhood of her grandson. But what makes it extra special is viewers can toggle between the perspectives of mother, daughter and grandson, allowing them to see through the eyes of each character (with bottles of Coke liberally inserted into the storyline).

The film is hosted on a microsite, and once they've watched the video, viewers in the U.S. and Puerto Rico are invited to place a free three-minute call to their mom anywhere in the world, compliments of Coke.

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About

Credits

Date
May 06, 2015
Agency:
David
Client:
Coca-Cola
ECD:
Anselmo Ramos
ACD:
Tony Kalathara
ACD:
Russell Dodson
Art Director:
Ricardo Casal
Copywriter:
Juan Pena
Global Head of Production:
Veronica Beach
Sr. Producer:
Yamaris Leon
Project Manager:
Geraldine Haneine
Managing Director:
Paulo Fogaca
Account Supervisor:
Juan Nunez
Business Affairs Manager:
Libby Fine
Interactive Video Technology:
Interlude
Production Company:
PRETTYBIRD
Director:
Hal Kirkland
DP:
Andrew Wheeler
Executive Producer:
Ali Brown
Executive Producer:
Derek Richmond
Producer:
Hilary Calhoun
Production Manager:
Angela Payne
Casting Agent:
Dan Cowan
Editorial Company:
PRETTYBIRD
Post Producer:
Karl Reid
Editor:
Joe Carugati
Assistant Editor:
Raul Sanchez
Music Company:
Walker
Composer:
Panu Aalito
Exec Producer:
Genevieve Vincent

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