Creativity

The 'Mad Men' Cast Is Now Appearing on Coke Bottles in Times Square

Beverage Brand Returns the Favor to Its Fellow Cast Members

Published on May 19, 2015

Editor's Pick

Coca-Cola didn't spend a dime on the key role that it played in the Mad Men series finale. So the least it could do was pay tribute to its fellow cast members with this outdoor effort in New York's Times Square. The digital billboard running now features a series of "Share a Coke" bottles bearing the names of the show's lead players, Don, Betty, Peggy, Pete, Joan, Roger, as well as individual signs for each character that will change at regular intervals throughout the hour.

The effort follows yesterday's tweet from Coca-Cola's VP-Global Design James Sommerville, featuring a Coke bottle named Don.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 19, 2015
Client:
Coca-Cola

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.