Creativity

Coke Offers People Diet Pills, Forces Them to Work Out Instead

The Cyranos Shows People That Meds Aren't The Key, Their Bodies Are

Published on Aug 16, 2013

Editor's Pick

This might be one of the best executions of Coke's ongoing anti-obesity campaign we've seen. This stunt by The Cyranos/McCann Worldgroup put out an ad in a newspaper offering people "magic pills" that would help them lose weight. Once people responded, it worked with the unsuspecting wannabe-dieters families and friends to play pranks of epic proportions on them -- all of which forced them to move their butts, walk up stairs, push and exercise more. At the end, they were invited to the office where these mythical pills could be found.

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