A Magician Demonstrates Coke's Different Variants in Latest 'One Brand' Spot

Justin Flom Is a Social Media Favorite

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Coca-Cola latest spot in its "One Brand" strategy, to promote all of its various sub-brands under one banner, sees a magician surprise a bunch of people who have ordered Cokes by transforming plain Coca-Cola into other variants.

Justin Flom, a Las Vegas act and social media favorite, appears as the waiter, and when the customers say that he's got the order wrong, he uses some sleight of hand to turn Coca-Cola Orignal into Coke Zero, Coca-Cola Light and Coca-Cola Life. The ad, by Argentinean agency David and directed by Martín Romanella for Argentina Cine, does seem somewhat staged (although we're told the tricks were performed live), but it does the job of getting across that all of the different variants have different ingredients and purposes, and magic trick-lovers will presumably pay attention.

The spot will air in five continents, accompanied by activations in social media and print media, experiential marketing, and product sampling.

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About

Credits
Date
Aug 31, 2016
Agency:
David
Client:
Coca-Cola
Executive Creative Director:
Joaquín Cubría
Executive Creative Director:
Ignacio Ferioli
Creative Director:
Nacho Coste
General Account Director:
Emanuel Abeijon
Account Director:
Lucila Castellani
Account Executive:
Florencia Scrimaglia
Planning Director:
Javier Quintero
Head of Global Integrated Production:
Veronica Beach
Head of Production:
Brenda Morrison Fell
Client Producer:
La verde Pro
Director:
Martin Romanella
Production Agency:
argentinacine
Executive Producer:
Nano Tidone
Executive Producer:
Laura Passalacqua
Producer:
German Escande
Post Production:
Aldo Ferrari
Post Production House:
Pickle House
Color:
Pentimento Color Grading
Sound Design:
Elefante Resonante
Music:
Taste the Feeling
Music Artist:
Conrad Sewell
Client Supervisor:
Luis Gerardin
Client Supervisor:
Guillermo Gimenez y Brotons
Client Supervisor:
Alberto Velasco
Client Supervisor:
Diego Luis
Client Supervisor:
Sol Jares Cánovas
Client Supervisor:
Jennifer Dolan

See more credits

Tags
Category
Industry
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