Super Bowl Ad Shows How Spilling Coca-Cola Could Make the Internet Less Mean

Brand Promotes Web Positivity With Super Bowl Spot

Published on Feb 01, 2015

Editor's Pick

Coke's Super Bowl spot addresses online negativity -- including trolling, cyberbullying and social media meanness --- as it starts out on a mission to make the web a happier place. The story of the ad, by Wieden & Kennedy, is that someone accidentally spills a Coke on a server, causing happiness to flow throughout the web. The final frame promotes a hashtag, #MakeItHappy.

As well as this game day ad (which was teased on the web and TV), Coke is posting four web-only vignettes on social channels, featuring testimonials from teens and celebrities who have experienced online negativity, including race car driver Danica Patrick and football player Michael Sam. It's alo partnering with, "mobilizing the organization's community of 3.3 million young people to help spread the importance of making the Internet a happier place," the company said.

Read more on this story over at

See all the Super Bowl XLIX ads here.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Feb 01, 2015
Wieden & Kennedy

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.