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Coca-Cola: Maquina de la Amistad (2)

Vending is the new viral.

Editor's Pick

Vending machines have proved a good bet for Coca-Cola, as evident in its successful Happiness Factory spot and the Happines Machine viral. Ogilvy Argentina continues the trend with a machine-made surprise of its own, Maquina de la Amistad, or, Friendship Machine, erected to celebrate the South American celebration Friend's Day, held on July 20. The agency created a machine that offered Coke bottles at a two for one price. The catch was, however, that the machine was 3.5 meters tall, so in order to take advantage of the deal, friends had to cooperate with each other in order to get money into the machine slot.

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About

Credits
Date
Jul 23, 2010
Agency:
Ogilvy Argentina
Client:
Coca-Cola
General Creative Director:
Gaston Bigio
Head of Art:
Jonathan Gurvit
Creative Director:
Javier Mentasti
Creative Director:
Ignacio Ferioli
Copywriter:
Nicolas Vara
Art Director:
Ignacio Flotta
General Director of Planning:
Julieta Rey
Head of Audio & Visual Production:
Marcelo Ramos
Agency Producer:
Esteban Garcia Ciraldi
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