Coke Designed a Bottle Cap That Plays Recorded Messages

Campaign Is Running in Central and Eastern Europe

By Alexandra Jardine. Published on Dec 13, 2016

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Coke has designed a limited-edition bottle for the holidays that lets people record messages that will then be played when the cap is turned.

The bottle's built-in technology allows people to record for up to 30-seconds. The bottles are only being sold at two outlets in Sicily and distributed among selected influencers, in a pilot test for a possible further campaign next year. However, the accompanying video and social campaign is running throughout Central and Eastern Europe. It shows a number of YouTube videos of Christmas "fails," followed by a demonstration of the bottle.

The sound cap technology was developed by digital agency Gigigo from Spain while Buenos Aires-based agency David created the video. It was directed by Lucas Shannon of Landia.

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Dec 13, 2016
David / Gigigo
Joaquín Cubría
Ignacio Ferioli
Creative Director:
Ignacio Coste
Art Director:
Juan Gutierrez
Nicolas Deferrari
Head of Production:
Brenda Morrison Fell
Executive Producer:
Florencia Albizzati
General Account Director:
Emanuel Abeijon
Account Director:
Justina Lioy Lupis
Account Executive:
Candela Camacho
Production Company:
Lucas Shannon
Executive Producer:
Diego Dutil
Director of Photography:
Agustin Claramunt
Wardrobe Stylist:
Valentina Luque
Art Direction:
Cecilia Guerriero
Post Producer:
Luciano Taccone
Daniel Farman
Post Production House:
Labaque VFX
Sound Director:
Elefante Resonante
Cluster music
Sergio Llorens
Integrated Marketing Communications Director:
Jose Antunes
Creative Excellence Director:
Paloma Azulay
Senior Creative Excellence Manager:
Camilla Zanaria
Senior Shopper Manager:
Laura Gurrieri
CIC Manager:
Demi Kazasi
Experiential Marketing Manager:
Thomas Portenseigne
Senior Brand Manager:
Nadine Wagner
Brand Director:
Milica Vulicevic Basorovic
Marketing Director:

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