Creativity

Coke Designed a Bottle Cap That Plays Recorded Messages

Campaign Is Running in Central and Eastern Europe

By Alexandra Jardine. Published on Dec 13, 2016

Editor's Pick

Coke has designed a limited-edition bottle for the holidays that lets people record messages that will then be played when the cap is turned.

The bottle's built-in technology allows people to record for up to 30-seconds. The bottles are only being sold at two outlets in Sicily and distributed among selected influencers, in a pilot test for a possible further campaign next year. However, the accompanying video and social campaign is running throughout Central and Eastern Europe. It shows a number of YouTube videos of Christmas "fails," followed by a demonstration of the bottle.

The sound cap technology was developed by digital agency Gigigo from Spain while Buenos Aires-based agency David created the video. It was directed by Lucas Shannon of Landia.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Dec 13, 2016
Agency:
David / Gigigo
Client:
Coca-Cola
ECD:
Joaquín Cubría
ECD:
Ignacio Ferioli
CD:
Ignacio Coste
Art Director:
Juan Gutierrez
Copy writer:
Nicolas Deferrari
Head of Production:
Brenda Morrison Fell
Exec. Producer:
Florencia Albizzati
General Account Director:
Emanuel Abeijon
Account Director:
Justina Lioy Lupis
Account Executive:
Candela Camacho
Production Company:
Landia
Director:
Lucas Shannon
Execuitve Producer:
Diego Dutil
DOP:
Agustin Claramunt
Wardrobe Stylist:
Valentina Luque
Art Direction:
Cecilia Guerriero
Post producer:
Luciano Taccone
Editor:
Daniel Farman
Post Production House:
Labaque VFX
Sound:
Elefante Resonante
Music:
Cluster music
CEO:
Sergio Llorens
IMC Director:
Jose Antunes
Creative Excellence Director:
Paloma Azulay
Sr. Creative Excellence Manager:
Camilla Zanaria
Sr. Shopper Manager:
Laura Gurrieri
CIC Manager:
Demi Kazasi
Marketing Manager Experiential:
Thomas Portenseigne
Sr. Brand Manager:
Nadine Wagner
Brand Director:
Milica Vulicevic Basorovic
Marketing Director:
Nadeem

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.