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Coke Invites Soccer Fans from Palestine and Japan to Watch the World Cup

W+K Sao Paulo Behind Multi-Film Push Featuring Unlikely Soccer Supporters

Editor's Pick

Coke is going inclusive with "The World's Cup," the beverage brand's official 2014 FIFA World Cup campaign. Created via Wieden & Kennedy Sao Paulo, the centerpiece of the work is "One World, One Game," a film that will go live around the world Wednesday. The film invites young people from around the world to attend the cup. Those invited included people from an isolated community in the Amazon, to the city of Ramallah in Palestine, and those from the tsunami-ravaged area of Otsuchi in Japan.

The "One World" push also includes regional-specific films focusing Japan, Amazon, Romania and Palestine. The work was produced out of Stink and shot by a tag-team of global directors, with Ivan Zacharias as lead, Kosai Sekine in Japan, Josh Cole in Eastern Europe, Nacho Gayan in the Amazon and Norman Bates in Palestine.

Coke also has brought World Cup flavor to is ongoing "Where Will Happiness Strike Next" campaign with a series of documentary-style short films that feature unique groups of soccer lovers. They include a team of grannies that love football; a blind soccer player who is now part of the Brazil National Paralympics five-a-side soccer team; and an Argentine football player who has no arms. The latter was created out of agency David, Argentina.

Read more about the work on AdAge.com.

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About

Credits
Date
Apr 01, 2014
Agency:
Wieden + Kennedy - Sao Paulo
Client:
Coca-Cola
Exec. Creative Director:
Guillermo Vega
Exec. Creative Director:
Icaro Doria
Copywriter:
Kako Mendez
Art Director:
Eddy Guimaraes
Producer:
Kerli Teo
Exec. Agency Producer:
Ben Grylewicz
Business Affairs:
Dusty Slowik
Global Exec. Creative Director:
Mark Fitzloff
Global Exec. Creative Director:
Colleen DeCourcy
Production Company:
Stink Ltd
Director Lead:
Ivan Zacharias
Director Team:
Kosai Sekine
Director Team:
Norman Bates
Director Team:
Josh Cole
Director Team:
Nacho Gayan
Executive Producer:
Daniel Bergmann
Executive Producer:
Mungo Maclagan
Producer:
Nick Landon
Producer:
Ai Yamamoto
Producer:
Toni Moreno
Producer:
Robert Bray
Line Producer:
Swantje Rummel
Line Producer:
Sophie Hubble
Line Producer:
Kristin Rathje
Production Assistant:
Trond Olsen
Director of Photography:
Adam Kimmel
Director of Photography:
Senzo Ueno
Director of Photography:
Sebastian Blenkov
Director of Photography:
Luke Jakobs
Director of Photography:
Rik Zang
Editorial Company:
Joint
Editor:
Tommy Harden
Editor:
Nicholas Davis
Editor Assistant:
JB Jacobs
Post Producer:
Yamaris Leon
Post Executive Producer:
Patty Brebner
VFX Company:
The Mill, LA
Flame Artist:
Bill Higgins
VFX Executive Producer:
Enca Kaul
VFX Producer:
Adam Reeb
VFX Producer:
Jesse Looney
Production Coordinator:
Jillian Lynes
Music+Sound Company:
Walker
Composer:
Mauricio Herszkowicz
Composer:
Nicholas Wright
Executive Producer:
Sara Matarazzo
Producer:
Paul Dirksen
Mix Company:
Barking Owl
Sound Designer:
Brock Babcock
Mixer:
Brock Babcock
Executive Producer:
Kelly Bayett
Producer:
Whitney Fromholtz

See more credits

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