After testing soccer fans' honesty with Rivalry Wallet, Coke Portugal and agency O Escritorio launch another feel-good campaign. Coca-Cola has been an official sponsor of the Benefica Stadium since 2000. As part of this sponsorship, it owns a luxury corporate box for the use of Coke employees and partners.
But why should Coke higher-ups get all the privileges? Coke gave up its "eagle eye view" box and turned it into a dormitory for fans -- for the use of the fanatics that can't sleep a wink before a big game.