Coca-Cola Portugal: The Making of the Stadium Dorm

Sleep in Coke's luxury corporate box.

Published on Mar 09, 2012

Editor's Pick

After testing soccer fans' honesty with Rivalry Wallet, Coke Portugal and agency O Escritorio launch another feel-good campaign. Coca-Cola has been an official sponsor of the Benefica Stadium since 2000. As part of this sponsorship, it owns a luxury corporate box for the use of Coke employees and partners.

But why should Coke higher-ups get all the privileges? Coke gave up its "eagle eye view" box and turned it into a dormitory for fans -- for the use of the fanatics that can't sleep a wink before a big game.

Fans can apply to spend 24 hours in the dorm (and get a free breakfast!) at

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Mar 09, 2012
O Escritório
Coca-Cola Portugal
Nuno Jerónimo
Tiago Canas Mendes
Telma Alfredo
Henrique Blanc
João Oliveira

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