Coca-Cola Portugal: The Making of the Stadium Dorm

Sleep in Coke's luxury corporate box.

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After testing soccer fans' honesty with Rivalry Wallet, Coke Portugal and agency O Escritorio launch another feel-good campaign. Coca-Cola has been an official sponsor of the Benefica Stadium since 2000. As part of this sponsorship, it owns a luxury corporate box for the use of Coke employees and partners.

But why should Coke higher-ups get all the privileges? Coke gave up its "eagle eye view" box and turned it into a dormitory for fans -- for the use of the fanatics that can't sleep a wink before a big game.

Fans can apply to spend 24 hours in the dorm (and get a free breakfast!) at

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Mar 09, 2012
O Escritório
Coca-Cola Portugal
Nuno Jerónimo
Tiago Canas Mendes
Telma Alfredo
Henrique Blanc
João Oliveira
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