Coca-Cola Israel tapped agency Promarket to help erect a unique pop-up shop featuring products upcycled from Coca-Cola bottles and cans, as part of the brand's "Give it Back" campaign. The shop featured clothing, jewelry and other goods made from recycled Coke containers. Customers were also invited to bring in their used bottles and cans to trade in for the products sold in the store.
The store opened during the Passover holiday, which also happens to mark regeneration in Israeli society.
See the video of the store here.