Coca-Cola: Red Cross Donation Vending Machine

Buy a coke, make a donation.

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Coca-Cola is piloting a new "donation option" on its vending machines in Atlanta, the Atlanta Business Journal reports. In partnership with the American Red Cross, the interactive machines let you make a donation via credit or debit card while purchasing a drink. Even if you're not in the mood for some sugary carbonated goodness, you can still make a donation.

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Date
Sep 18, 2012
Client:
Coca-Cola
Category
Latest Creativity News on Ad Age

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