Football Heroes Bring Rival Fans Together for Coca-Cola

It's Ultimately About Brotherhood

Published on

Editor's Pick

Coca-Cola's "Share a Coke" campaign hits Saudi Arabia in a tale uniting long-time rivals, "Derby Al Riyadh." The new film launched on social media follows two groups of rival football fans, one that supports the country's soccer champ Sami Al Jaber from the team Al Hilal, and another that follows football hero Majed Abdallah of Al Nasr.

The new film, created out of JWT Dubai and directed by Jad Aouad of Forward, plays up their competition, asking the opposing fans their thoughts about each other's heroes. As the video progresses, we see the strength of the fans' passion as they continue to talk down and criticize the skills of the rival football heroes.

Coke, however, gives the fans the once-in-a-lifetime experience of meeting Mr. Al Jaber and Mr. Abdallah -- but, as you'll see in the ad's finale, there's a catch.

In the end, the rival supporters must come face to face with each other before meeting their champ and his competitor -- who in a suprise move, share a Coke together. As one fan observes, "At the end of the day, we're all brothers and football can't divide us."

We wanted to showcase that while on the surface football rivalries in Saudi Arabia seem to be extreme, deep down it's all about a common passion for football," said Tolga Cebe, marketing manager Coca-Cola Middle East in a statement. "By tapping into that passion we wanted to remind the public that when you share a Coke, you share moments of happiness, no matter which football club you support."

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Aug 18, 2015
JWT Dubai
Chief Creative Officer:
Ramsey Naja
Jad Aouad
Production Company:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age