Say what you will about sugary soda, Coca-Cola definitely knows how to inject happiness into your day. This work, out of Coke Latin America and producer Landia, looks at the world a little bit differently, by stitching together security camera footage that has captured little acts of love, kindness, silliness and happiness. The company used a 30-second cut of the original video for the Super Bowl.
The footage is set to the upbeat 'Give A Little Bit,' performed by writer and composer Roger Hodgson, the co-founder of Supertramp.
"People tend to associate security cameras with negative events, but we wanted to disprove that assumption by demonstrating the abundance of happy events and actions they capture," said Martin Mercado, CD at Landia.
- Feb 01, 2013
- Creative Director:
- Martin Mercado
- Roger Hodgson
- Give A Little Bit