Coca-Cola: Security Camera -- Super Bowl XLVII

Little bits of happiness.

Published on

Editor's Pick

Say what you will about sugary soda, Coca-Cola definitely knows how to inject happiness into your day. This work, out of Coke Latin America and producer Landia, looks at the world a little bit differently, by stitching together security camera footage that has captured little acts of love, kindness, silliness and happiness. The company used a 30-second cut of the original video for the Super Bowl.

The footage is set to the upbeat 'Give A Little Bit,' performed by writer and composer Roger Hodgson, the co-founder of Supertramp.

"People tend to associate security cameras with negative events, but we wanted to disprove that assumption by demonstrating the abundance of happy events and actions they capture," said Martin Mercado, CD at Landia.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Feb 01, 2013
Creative Director:
Martin Mercado
Roger Hodgson
Give A Little Bit
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age