Creativity

Coca-Cola: Security Camera -- Super Bowl XLVII

Little bits of happiness.

Published on Feb 01, 2013

Editor's Pick

Say what you will about sugary soda, Coca-Cola definitely knows how to inject happiness into your day. This work, out of Coke Latin America and producer Landia, looks at the world a little bit differently, by stitching together security camera footage that has captured little acts of love, kindness, silliness and happiness. The company used a 30-second cut of the original video for the Super Bowl.

The footage is set to the upbeat 'Give A Little Bit,' performed by writer and composer Roger Hodgson, the co-founder of Supertramp.

"People tend to associate security cameras with negative events, but we wanted to disprove that assumption by demonstrating the abundance of happy events and actions they capture," said Martin Mercado, CD at Landia.

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About

Credits

Date
Feb 01, 2013
Client:
Coca-Cola
Producer:
Landia
Creative Director:
Martin Mercado
Music:
Roger Hodgson
Track:
Give A Little Bit

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