Creativity

Coke Seeks World Peace Via Vending Machines

Video will allow users to touch hands virtually

Published on Mar 14, 2013

Editor's Pick

Coke quietly posted this teaser video back in late December, but sources suggest a bigger announcement is coming soon and that it will be a major project for the brand. It shows vending machines capable of connecting users, bound for not-so-friendly neighbors India and Pakistan. Video technology means the users in the two countries will actually be able to see each other and touch hands virtually; the idea is that it could roll out to various countries in conflict. It's all part of Coke's "happiness project" which has already seen other innovations with vending machines, including a machine that you can hug, in Singapore, and a machine that gives you a Coke if you can prove you are a couple, in Turkey.

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About

Credits

Date
Mar 14, 2013
Client:
Coca-Cola

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