Creativity

In South Africa, Coke Pays Its Respects To Nelson Mandela

Uses Coke's Bottles And Colors To Illustrate Narrative Tribute

Published on Dec 18, 2013

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In the wake of Nelson Mandela's death, Coca-Cola South Africa has created this a tribute spot, using Coke bottles, bottle tops and signature colors to illustrate the words of the narrator. The brand is also asking people to submit online tributes to Mandela at this microsite, rememberingmandela.com.

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Credits

Date
Dec 18, 2013
Client:
Coca-Cola South Africa

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