In South Africa, Coke Pays Its Respects To Nelson Mandela
Uses Coke's Bottles And Colors To Illustrate Narrative Tribute
Published on Dec 18, 2013
In the wake of Nelson Mandela's death, Coca-Cola South Africa has created this a tribute spot, using Coke bottles, bottle tops and signature colors to illustrate the words of the narrator. The brand is also asking people to submit online tributes to Mandela at this microsite, rememberingmandela.com.