Creativity

Coca-Cola: Superstition -- Super Bowl XLVI

The second Coke Super Bowl spot.

Published on Jan 30, 2012

Editor's Pick

As we reported last week, Coca-Cola is bringing its beloved polar bears to the Super Bowl in an integrated campaign that combines a big second screen experience with the action happening on game day.

Here is the other :30 animated feature that will air on game day, also out of Wieden Portland. A bear watches the game with fingers, toes, arms, legs and scarf crossed. But when offered a Coke by his polar bear buddy, he struggles to drink it without uncrossing anything -- a nice touch on how fans feel when they yell at the screen during heated-up moments.

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About

Credits

Date
Jan 30, 2012
Agency:
Wieden + Kennedy Portland
Client:
Coca-Cola

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