Hypnosis can help you quit smoking, lose weight and get rid of depression. But Duval Guillaume Modem teams up with hypnotist Peter Powers for a less serious use of the technique. For the stunt, Mr. Powers put 8 volunteers to sleep, then "woke them up" and gave them a taste of Coke. If they recognize it as real Coke, they are fitness instructors, or break dancers. All these, to prove that Coke Zero is just like Coke. Without the calories. Check out a behind the scenes for the stunt here.
Need a credit fix? Contact the Creativity Editors