Creativity

Coca-Cola: Taste Under Hypnosis Behind the Scenes

Is this real Coca Cola?

Published on Apr 25, 2013

Editor's Pick

Hypnosis can help you quit smoking, lose weight and get rid of depression. But Duval Guillaume Modem teams up with hypnotist Peter Powers for a less serious use of the technique. For the stunt, Mr. Powers put 8 volunteers to sleep, then "woke them up" and gave them a taste of Coke. If they recognize it as real Coke, they are fitness instructors, or break dancers. All these, to prove that Coke Zero is just like Coke. Without the calories. Check out a behind the scenes for the stunt here.

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About

Credits

Date
Apr 25, 2013
Agency:
Duval Guillame Modem
CD:
Geoffrey Hantson
Client:
Coca-Cola
CD:
Katrien Bottez
Creative:
Dieter De Ridder
Creative:
Ad Van Ongeval
Agency Producer:
Marc Van Buggenhout
Prod. Co.:
Caviar
Director:
Tom Willems
Sound:
Sonicville

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