Creativity

Hypnotist Tests Coke Drinkers' Taste Buds

Can they discern the real thing?

Published on Apr 25, 2013

Editor's Pick

Hypnosis can help you quit smoking, lose weight and get rid of depression. But Duval Guillaume Modem teams up with hypnotist Peter Powers for a less serious use of the technique. For the stunt, Mr. Powers put 8 volunteers to sleep, then "woke them up" and gave them a taste of Coke. If they recognize it as real Coke, they are fitness instructors, or break dancers. All these, to prove that Coke Zero is just like Coke. Without the calories. Check out a behind the scenes for the stunt here.

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Credits

Date
Apr 25, 2013
Agency:
Duval Guillame Modem
Client:
Coca-Cola
Creative Director:
Geoffrey Hantson
Creative Director:
Katrien Bottez
Creative:
Dieter De Ridder
Creative:
Ad Van Ongeval
Agency Producer:
Marc Van Buggenhout
Production Company:
Caviar
Director:
Tom Willems
Sound Director:
Sonicville

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