Coke Introduces 'The Sharing Can,' with Two Sodas in One Package

Share happiness, and share a Coke too.

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How can you share the experience of having an ice-cold Coca Cola? You can hug for it, sing for it, even try to communicate with people in another country for it. 

But until now, there was one thing you couldn't share -- the can of Coke. (Unless of course, you had a couple straws, or maybe just passed it around. But that wouldn't make for a cool campaign.) So Ogilvy Paris and Singapore teamed up to create "The Sharing Can," a 330 ml can of soda that's actually two smaller cans that can be shared. 

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About

Credits
Date
May 29, 2013
Agency:
Ogilvy & Mather Paris
CCO:
Chris Garbutt
Client:
Coca-Cola
Agency:
Ogilvy & Mather Singapore
CCO:
Eugene Cheong
CD:
Frederic Levron
CD:
Yvan Hiot
CD:
David Raichman
CW:
Baptiste Clinet
CW:
Nicolas Lautier
CW:
Florian Bodet
CW:
Martin Olivier
CW:
XiaoAn Cheng
AD:
Baptiste Clinet
AD:
Nicolas Lautier
AD:
Florian Bodet
AD:
Martin Olivier
AD:
Nicolas Gagner
AD:
Erdenechimeg Erden
Illustrator:
Robyn Makynson
Producer:
James Brook Partridge
Producer:
Laure Bayle
Producer:
Aurelie Appert
Director:
Giovanni Fantoni Modena
AD:
Sibilla Morgantini

See more credits

Category
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