Creativity

Coke Introduces 'The Sharing Can,' with Two Sodas in One Package

Share happiness, and share a Coke too.

Published on May 29, 2013

Editor's Pick

How can you share the experience of having an ice-cold Coca Cola? You can hug for it, sing for it, even try to communicate with people in another country for it. 

But until now, there was one thing you couldn't share -- the can of Coke. (Unless of course, you had a couple straws, or maybe just passed it around. But that wouldn't make for a cool campaign.) So Ogilvy Paris and Singapore teamed up to create "The Sharing Can," a 330 ml can of soda that's actually two smaller cans that can be shared. 

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Credits

Date
May 29, 2013
Agency:
Ogilvy & Mather Paris
Chief Creative Officer:
Chris Garbutt
Client:
Coca-Cola
Agency:
Ogilvy & Mather Singapore
Chief Creative Officer:
Eugene Cheong
Creative Director:
Frederic Levron
Creative Director:
Yvan Hiot
Creative Director:
David Raichman
Copywriter:
Baptiste Clinet
Copywriter:
Nicolas Lautier
Copywriter:
Florian Bodet
Copywriter:
Martin Olivier
Copywriter:
XiaoAn Cheng
Art Director:
Baptiste Clinet
Art Director:
Nicolas Lautier
Art Director:
Florian Bodet
Art Director:
Martin Olivier
Art Director:
Nicolas Gagner
Art Director:
Erdenechimeg Erden
Illustrator:
Robyn Makynson
Producer:
James Brook Partridge
Producer:
Laure Bayle
Producer:
Aurelie Appert
Director:
Giovanni Fantoni Modena
Art Director:
Sibilla Morgantini
Producer:
Lorenzo Hassan
Director of Photography:
Claude O'Steen
Assistant Camera:
Abhilash Chandrasekaran

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