Creativity

You Can Only Open This Coke Bottle with Another Coke Bottle

Leo Burnett Doubles Coke Sales Using 'Friendly Twist'

Published on May 20, 2014

Editor's Pick

Coke's all about sharing, as evidenced by the brand's "Sharing Can," created via Ogilvy Paris and Singapore. But why sell only one Coke when you can sell two? Leo Burnett in Colombia devised a method to get freshmen at colleges to become friends -- and sell twice the amount of soda -- with "Friendly Twist," a bottle with a new type of cap that can only be opened with another bottle of Coke.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 20, 2014
Agency:
Leo Burnett Colombia
Client:
Coca-Cola

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.