Creativity

Coke Releases 'The Happiest Song in the World'

Emerging Artists Lend Talents to Rock Mafia Song

Published on Mar 20, 2014

Editor's Pick

Is this the world's happiest song? Coke goes head-to-head with Pharrell's "Happy," the song du jour this International Day of Happiness, with a new music track called "Happiness Remix." Working with producers Rock Mafia (who also worked on the World Cup anthem "The World is Ours"), the song mixes up different genres, bits of music and video from old Coke ads, and sounds inspired by the "happy" places of emerging artists.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 20, 2014
Client:
Coca-Cola

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.