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Coke Releases 'The Happiest Song in the World'

Emerging Artists Lend Talents to Rock Mafia Song

Editor's Pick

Is this the world's happiest song? Coke goes head-to-head with Pharrell's "Happy," the song du jour this International Day of Happiness, with a new music track called "Happiness Remix." Working with producers Rock Mafia (who also worked on the World Cup anthem "The World is Ours"), the song mixes up different genres, bits of music and video from old Coke ads, and sounds inspired by the "happy" places of emerging artists.

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About

Credits
Date
Mar 20, 2014
Client:
Coca-Cola
Category
Industry
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