Coke's "Open Happiness" campaign continues, this time with a stunt that took place in Uppsala, Sweden, on a cold winter's afternoon. At a bus shelter, the Coke vending machine lights up and commuters are treated to a projection of a Swedish summer meadow, heating lamps, audio from singing birds, an artificial sun and projections of beautiful growing flowers on the ground. And of course, there's free Coke. This installation and idea is created by IUM Sweden.
It's the second time this week we've seen a heated bus shelter giving travelers a taste of warmer climes; New Yorkers were treated to a taste of the beach by the Greater Fort Lauderdale Convention & Visitors Bureau, which gave commuters a slice of sunny Florida as they waited for the M42 crosstown bus.
Other stunts in the Coke campaign have included Wieden + Kennedy Amsterdam's pop-up park which gave a bit of lawn to tired office workers. and Naked Copenhagen's Happiness Table, where a truck delivered a full blown meal to people in an Italian plaza.