Creativity

Coca-Cola: The Longest Celebration

Can you do a Roger Milla?

Published on Apr 20, 2010

Editor's Pick

Coca-Cola asks the general public to channel its Roger Milla in this new online effort promoting the 2010 World Cup. Milla, the soccer player from Cameroon, was known for his goal-scoring jigs during the 1990 World Cup. He becomes the subject of a spot in the campaign and, hopefully, the inspiration for others to upload their own celebrator moves on Coca-Cola's Youtube Channel.

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About

Credits

Date
Apr 20, 2010
Agency:
Sapient Nitro
Client:
Coca-Cola

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