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Coca-Cola: The OFW Project--Best of 2011 TV #4

It's time to grab some tissues.

Editor's Pick

Coca-Cola over the last few years has touted its mantra of happiness in various creative ways, but The OFW Project, a new effort out of the Philippines, that takes #4 in our TV Best of 2011, might have you drenching your hankies-and your keyboards-- with tears.

There are more than 11 million Filipinos working in countries outside of their native Philippines, many who lead separated for years from their loved ones in order to ensure for them better lives. Extending its "Where Will Happiness Strike Next campaign," Coca-Cola decided to reunite some of these OFWs, or Overseas Filipino Workers, with their families for the holidays, as depicted in this heart-wrenching, yet uplifting online film.

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About

Credits
Date
Dec 05, 2011
Client:
Coca-Cola
Category
Latest Creativity News on Ad Age

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