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Coca-Cola: The Vault 2

The secret is even safer.

Editor's Pick

For the last 86 years, Coca-Cola's secret formula has been kept tucked away where no one could see or touch it. But today, as part of Coca-Cola's 125th Anniversary celebration, people are getting perhaps a bigger glimpse of the secret--or at least of how closely it's guarded. Coke's secret formula, and the vault that encloses it, is now a permanent part of the exhibit at The World of Coke in Atlanta.

The soda was invented by Dr. John S. Pemberton in 1886, but its recipe was never put on paper until the business was purchased by Ernest Woodrufff and a group of investors from former sole proprietor Asa Candler in 1919. It was then that Candler's son committed the formula to paper, to be used as collateral for the new owners' loan.

The formula was kept safe in a vault in New York's Guaranty Bank until is was finally repaid in 1925, after which Woodruff transferred it to Atlanta at Trust Company Bank, now SunTrust, where it has remained since its recent move to The World of Coke.

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Date
Dec 08, 2011
Client:
Coca-Cola
Category
Latest Creativity News on Ad Age

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