Creativity

Coke Uses Instagrams to Present Lyric Video for FIFA Anthem

David Correy's 'The World is Ours' is the Official Coke Anthem for Soccer World Cup

Published on Sep 13, 2013

Editor's Pick

Plenty of Instagrams of young, attractive people come together to make a lyric video for the official Coca-Cola anthem for their campaign for the 2014 FIFA World Cup. The song, which is "The World is Ours," by David Correy, was produced with songwriters Rock Mafia and Brazilian-born producer Mario Caldato Jr., with samba rhythms from Rio percussion group Monoblanco.

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About

Credits

Date
Sep 13, 2013
Client:
Coca-Cola

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