Grandpa Rules in New Coca-Cola Ad Addressing Obesity Issue

Spot from David, Buenos Aires Recommends Lifestyle of Yesteryear for Healthier (and Longer) Living

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Life was much simpler back then, wasn't it? Coke looks back on olden times in this new one-minute spot, out of David, Buenos Aires. "Grandfather" presents a day in two men's lives using a familiar split screen approach. But this time, the left-hand sepia-toned frame shows the routine of a young 1950's married man, while on the right the same actor portrays his modern-day counterpart. In the end, the generations merge together seamlessly when we discover the two men are grandfather and grandson.

The old-timer's life emerges as the simpler one in which time moves slower, food portions are smaller, snacks are healthier and physical exertion is a given in his daily routine. Another noticeable difference is his happier demeanor-- none of his lifestyle choices seem to put a strain on him and, hey, gets to enjoy a guilt-free cold cola at the end. The spot, which is backed by Tom Jones' "It's Not Unusual," began airing in the U.K. today as a part of Coke's continuing efforts to raise awareness about balanced diets and active healthy living. It also strategically presents their zero calorie and zero sugar option, Coca-Cola Zero. You know, because that's what grandpa would have chosen, if he could have, back in the day.

Coca-Cola also took a more lighthearted, animated approach to promoting the active lifestyle in another spot created out of The Cyranos and directed by Johnny Kelly of Nexus, who also was behind Chipotle's celebrated "Back to the Start." Check out his director's cut here.

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About

Credits
Date
Aug 14, 2013
Agency:
David The Agency - Buenos Aires, Argentina
Client:
Coca-Cola (UK)
Executive Creative Director:
Joaquin Cubria
Creative Director:
Luciano Calio
Art Director:
Richard Casal
Copywriter:
Juan Javier Pena
Head of Global Production:
Veronica Beach
Producer:
Alejandro Falduti
Production House:
Landia
Director:
Andy Fogwill
DOP:
Juan Carlos Ferro
Post Production:
Wolf VFX
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