Creativity

Coke Reunites Armless Soccer Player with Two Pros for World Cup Tear-Jerker

Argentina's Victor Dell'Aquila Relives a Classic Moment on the Pitch

Published on Mar 17, 2014

Editor's Pick

Argentine soccer athlete Victor Dell'Aquila's passion for the sport seems to know no bounds. The longtime football fan lived a relatively normal life until the age of 12, when a tragic accident caused him to lose both arms. But the event did nothing to stifle his enthusiasm for the sport, which gave him the heart to carry on and which he learned to play skillfully despite his physical limitations. His fervor for soccer perhaps shone most brightly on June 28,1978 during the World Cup final match in which Argentina bested The Netherlands for the top prize. At the moment of victory, the team's captain fell to his knees, embraced the goal keeper and within seconds, they were joined by a surprise visitor. Victor had stormed onto the pitch to join the celebratory moment -- creating a picture-perfect moment that was memorialized in the press and dubbed "El Abraza Del Alma," which translates to "The Soul Embrace."

For this year's World Cup, Coca-Cola brought Victor and the Argentina team's former captain and goalkeeper for a joyous reunion, in this tear-inspiring film created out of David Argentina and directed by Javier Usandivaras of Rebolucion.

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