Creativity

Coca-Cola: Walls

We're all bedroom rockstars

Published on Mar 14, 2011

Editor's Pick

Coke aims to capture the age-old teenage ritual of rocking out in your bedroom in this global spot promoting its recently launched Coca-Cola Music program.

It's set to a new track, Can you Feel It by One Night Only, specially written and recorded for the program, in keeping with its aim of giving teens the inside track on how music is created.

Coke also shot an interactive music video on the same set as the ad, which will feature on Coke music sites around the world. Teens (at least, those that aren't too embarrassed to share their private rockstar fantasies) will be able to see themselves in the video with the band by filming and uploading their own footage, then sharing via social media.

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About

Credits

Date
Mar 14, 2011
Agency:
Wieden & Kennedy
Client:
Coca-Cola
Creative Director:
Mark Bernath
Creative Director:
Eric Quennoy
Art Director:
Mathew Jerrett
Copywriter:
Sean Vij
Head of Production:
Erik Verheijen
Executive Producer:
Elissa Singstock
Planner:
Amanda Feve
Production Company:
Biscuit Filmworks
Director:
Christopher Riggert
Executive Producer:
Shawn Lacey
Executive Producer:
Holly Vega
Director of Photography:
Jan Velicky
Line Producer:
Laure Stevens
Editorial Company:
Whitehouse Post
Editor:
Russell Icke
Editor:
Charlie Harvey
Executive Producer:
Lisa Kenrick
SFX/Post Company:
The Mill
EFX/Post Supervisor:
Matt Williams
EFX/Post Supervisor:
Tom Jones
Executive Producer:
Stephen Venning
Music Company:
Frukt
Executive Producer:
Ollie Oshodi
Licensing:
Gary Downing
Mix & Audio Post:
Grand Central Studios
Mixer:
Raja Seghal
Sound Design:
Grand Central Studios

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