Creativity

Coca-Cola: What Can Your Coca-Cola Become?

Soda-not just for sipping.

Published on Sep 05, 2012

Editor's Pick

Johannes Leonardo launches Coca-Cola's new platform "What Can Your Coca-Cola Become" with this music video-like spot directed by Logan and Sons' Emily Kai Bock that turns the caps of Coke bottles into a vehicle for dance and play. Looking like they stepped out of a Project Runway challenge, teenagers adorn the soles of their shoes and clothing with the metal toppers, turning their gear into tap shoes and musical instruments that come alive in the streets of Toronto. The Canadian campaign also includes an online video contest inviting the audience to make their own music from the world around them.

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About

Credits

Date
Sep 05, 2012
Agency:
Johannes Leonardo
Client:
Coca-Cola
ECD:
Jan Jacobs
ECD:
Leo Premutico
CD:
Aaron Phua
CD:
Ferdinando Verderi
CW:
Iain Nevill
Art Director:
Dave Thompkins
Copywriter:
Rebecca Ullman
Art Director:
Sarah Kraus
Head of Design:
Andrea Gustafson
Animation:
Ian Ghent
Motion Graphics:
Roxanne Bello
Head of Integrated Production:
Jenny Gadd
Agency Producer:
Alexis Stember
Production Company:
Logan and Sons
Director:
Emily Kai Bock
EP:
Matthew Marquis
Producer:
Kate McCormick
Editor:
Jacks Genaga
Assistant Editor:
Federico Brusilovsky
Post Production:
Black Hole
Mix Company:
Black Hole
Mix Company:
Fall on Your Sword
Music Company:
Fall on Your Sword
Executive Music Producer:
Lucy Alper
Composer:
Will Bates
Composer:
Phil Mossman
Color Design Company:
CO3
Colorist:
Rob Sciarratta

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