Creativity

Chairs Are Our Real Overlords in Coke Ad

Do something that will take their power away

Published on Mar 20, 2013

Editor's Pick

Coca-Cola pulls a Facebook and cryptically focuses on the lowly piece of furniture known as a chair in this majestic ad from Publicis Spain and directed by Agosto's Nacho Gayan. A young man who is toiling in the office late at night is brought into the powerful inner sanctum of the four-legged beings that have been controlling us with their plushy offerings for years--until he asks a simple question that topples their power structure forever. The ad is the latest example of the soft drink giant's attempt to address obesity issues.

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About

Credits

Date
Mar 20, 2013
Agency:
Publicis Spain
Client:
Coca-Cola
Client:
Ismael Pascual
Client:
Carmen Lorenzo
Creative:
Alexandre Okada
Creative:
Miguel Angel Furones
Agency Producer:
Jorge Minguela
Production House:
Agosto
Director:
Nacho Gayan
Producer:
Toni Moreno
DOP:
Martin Ruhe
Music:
Carlos Jean
Post:
Imasblue
Post:
El Ranchito

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