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Coca-Cola Zero: A Step From Zero - Behind the Scenes

Coke makes you dance.

Editor's Pick

Ogilvy Paris and Coke Zero present “A Step From Zero,” a web film directed by Partizan’s Nima Nourizadeh. The film features a young dancer who turns his frustrations against his parents into the inspiration for a new dance move, the Toe Tappy, which goes viral and eventually, makes him famous.

The Toe Tappy was chosen through Coke’s "Make It Possible" project, a website that invited choreographers to submit videos of their dance moves. The side-by-side foot shuffling move won, and the casting was also done through an open call for submissions.

Check out the behind the scenes video for the film, and hear from five dancers who tried out to become the stars in the new campaign.

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About

Credits
Date
Jun 01, 2012
Agency:
Ogilvy Paris
Client:
Coca-Cola Zero
Category
Latest Creativity News on Ad Age

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