Ogilvy Paris and Coke Zero present â€œA Step From Zero,â€ť a web film directed by Partizanâ€™s Nima Nourizadeh. The film features a young dancer who turns his frustrations against his parents into the inspiration for a new dance move, the Toe Tappy, which goes viral and eventually, makes him famous.
The Toe Tappy was chosen through Cokeâ€™s "Make It Possible" project, a website that invited choreographers to submit videos of their dance moves. The side-by-side foot shuffling move won, and the casting was also done through an open call for submissions.
Check out the behind the scenes video for the film, and hear from five dancers who tried out to become the stars in the new campaign.