Just What Is This Hardworking Teenager Saving Up For?

Coke and Walmart Team Up for a Holiday Spot With a Charming Twist

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Coca-Cola and Walmart collaborated on this charming seasonal spot that shows a boy doing whatever it takes to earn some money in the run-up to the holidays: chopping wood, selling Coca-Cola outside his house, shoveling snow and delivering newspapers. As we watch him struggle heroically to save his pennies, we wonder what he's saving up to buy (at Walmart, of course). The ending has a touching twist that reminds us somewhat of U.K. department store John Lewis's Christmas classic "The Long Wait."

Shot by Aaron Ruell at Biscuit Filmworks for Atlanta-based Fitzco/McCann, the ad will run on TV and Coca-Cola and Walmart's social channels through the holidays. This isn't the first time the two marketers have collaborated; they teamed up for a holiday spot three years ago. In a statement, a spokesperson said, "Both brands are encouraging people to look beyond the presents and focus on the true spirit of the holidays."

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About

Credits
Date
Dec 02, 2014
Agency:
Fitzco/McCann
Chief Creative Officer:
Noel Cottrell
Client:
Coca-Cola/Walmart
GCD/Writer:
Mitch Bennett
GCD/Art Director:
Wes Whitener
Sr. Art Director:
Jean Tanis
Designer:
Seth McWhorter
Senior Producer:
David Berngartt
VP, Account Director:
Joy Rowland Brown
SVP, Group Director of Strategic Planning:
Craig Bagno
EVP, Worldwide Account Director:
Matt Woehrmann
Production Company:
Biscuit Filmworks
Director:
Aaron Ruell
Managing Director:
Shawn Lacy
Executive Producer:
Holly Vega
Producer:
Tracy Broaddus
Director of Photography:
Jeremy Rouse
Production Service Company:
Holiday Films
Executive Producer:
Josefina Nadurata
Post Production:
ARCADE
Editor:
Kim Bica
Asst. Editor:
Dean Miyahira
Producer:
Jamie Perritt
Exec Producer:
Nicole Visram
Post FX:
Timber
Producer:
Emily Avoujageli
Lead Flame Artist:
Chris Homel
Flame Assist:
Austin Hickman-Fain
Executive Producer:
Chris Webb
Color:
Company 3 LA
Colorist:
Stefan Sonnenfeld
Exec Producer:
Rhubie Jovanov
Sound:
Play Studios
Audio Mixer:
John Bolen
Exec Producer:
Lauren Cascio
Music:
MassiveMusic
Sr. Producer:
Courtney Jenkins
Creative Director:
Elijah B. Torn
Executive Producer:
Keith Haluska

See more credits

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Industry
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