Creativity

Coca-Cola/WWF: Plant Billboard

It's alive!

Published on Jun 28, 2011

Editor's Pick

Coca-Cola Philippines and the World Wildlife Fund for Nature Philippines partnered on this eco-friendly plant-billboard to represent the two organizations' commitment to making a positive impact on the environment. The 60x60 foot billboard is made out of sustainable, recyclable materials and is covered with 3,600 pots of the air pollutant-absorbing Fukien tea plant. Each of the pots was made from recycled bottles of Coca-Cola products, and each contains potting mixture made of industrial by-products and organic fertilizers. Each plant can absorb up to 13 pounds of carbon dioxide a year, so the billboard itself could potentially absorb a total of 46,800 pounds of CO2. As for the maintenance, the billboard uses microirrigation to ensure efficient and economical water distribution to the plants.

Read more about the effort here.

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About

Credits

Date
Jun 28, 2011
Agency:
Momentum - Philippines
Client:
Coca-Cola/WWF

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