Creativity

Cogoo: Turntable Rider

Your bike becomes a DJ mix pad.

Published on Apr 24, 2012

Editor's Pick

Japanese bike share company Cogoo has turned BMX bikes into DJ mix pads with a system called 'Turntable Rider'. Consisting of a small fader box on the bike's handlebars, a jog wheel stick on the wheel and a handbrake soundpad, it allows riders to set off and mix pre-recorded sounds by performing different actions on the bike (for example, applying the handbrake or jogging the wheel back and forth.)

Turntable Rider makes its official debut this month at the Kaikoo Popwave Festival 2012. Meanwhile, the company says they will launch it to consumers if they get 5900 'likes' on Facebook.

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About

Credits

Date
Apr 24, 2012
Agency:
Hakuhodo Tokyo
Client:
Cogoo
Creative Director/Copywriter:
Kenta Ikoma
Art Director/Designer:
Junpei Fujita
PR Planner:
Kazuaki Matsui
Producer:
Yuma Kimura
Director:
Yusuke Tanaka
Production:
Caviar
Cinematographer:
Yusuke Oka
Lighting Director:
Jun Sakai
Film Assistant Director:
Yuki Mondo
Assistant Director:
Taichi Hirao
Production Designer:
Naofumi Yonetsuka
Group Sound Designer:
DJ Baku
Group Music Producer:
Hiroki Sakaida
Production Manager:
Koya Aoyagi
Production Manager:
Ryohei Kaku
Production Manager:
Tomohiro Oguchi
Interactive Designer:
Toshiyuki Sugai @Semitransparent Design
Offline Editor:
Ryan Mcguire @Cutter
Online Editor:
Yasuyuki Tomura @Red Hill
Sound Mixer:
Masayuki Oodaira @Red Hill
Photographic Producer:
Hisako Sudo

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