Creativity

Coke Plays Tricks on Your Eyes in Print Work for PlantBottle

Ogilvy Promotes Recyclable Bottle

Published on Jun 09, 2014

Editor's Pick

Coke and Ogilvy New York uses clever optical illusions to promote the beverage brand's "PlantBottle," the first fully recyclable PET plastic bottle made partially out of plants. Four ads each use color and shape to create different images: one features two hands holding a plant, with negative space that shows a bird with a plant in its beak. Another makes it look like leaves are fluttering in the wind, while a third features a kiss between two heads, with the space in between creating the shape of a flower.

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About

Credits

Date
Jun 09, 2014
Agency:
Ogilvy & Mather
Chief Creative Officer:
Calle Sjoenell
Client:
Coke
Exec. Creative Director:
Corinna Falusi
Design Director:
Lucas Camargo
Associate Creative Director:
Justin Via
Associate Creative Director:
Evan Slater
Associate Creative Director:
Abe Baginsky
Associate Creative Director:
Maite Alburquerque
Associate Creative Director:
Emily Clark
Art Direction:
Anti-Anti
Art Direction:
Lukas Lund
Art Direction:
Andreas Hoff
Art Direction:
Carl Versfeld
Producer:
Jessica Fiore

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