Coke Plays Tricks on Your Eyes in Print Work for PlantBottle

Ogilvy Promotes Recyclable Bottle

Published on

Editor's Pick

Coke and Ogilvy New York uses clever optical illusions to promote the beverage brand's "PlantBottle," the first fully recyclable PET plastic bottle made partially out of plants. Four ads each use color and shape to create different images: one features two hands holding a plant, with negative space that shows a bird with a plant in its beak. Another makes it look like leaves are fluttering in the wind, while a third features a kiss between two heads, with the space in between creating the shape of a flower.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jun 09, 2014
Ogilvy & Mather
Chief Creative Officer:
Calle Sjoenell
Exec. Creative Director:
Corinna Falusi
Design Director:
Lucas Camargo
Associate Creative Director:
Justin Via
Associate Creative Director:
Evan Slater
Associate Creative Director:
Abe Baginsky
Associate Creative Director:
Maite Alburquerque
Associate Creative Director:
Emily Clark
Art Direction:
Art Direction:
Lukas Lund
Art Direction:
Andreas Hoff
Art Direction:
Carl Versfeld
Jessica Fiore
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age