Coke Zero: Create a Dance from Zero

So you think you can dance?

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Coke Zero is inviting people to 'create a dance from zero' in an interactive collaboration with Step UP 3D and Justin Bieber: Never Say Never director John Chu. It hopes to find the latest global dance craze with the project, in which the audience is invited to enter their own dance online.

Participants are invited to download music from a selection of tracks via a microsite and then record their own dance video to the music. After they upload it to the site, they can share it via social media and have it commented on by others.

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Date
Aug 18, 2011
Client:
Coca-Cola
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