Creativity

Coke Zero: Create a Dance from Zero

So you think you can dance?

Published on Aug 18, 2011

Editor's Pick

Coke Zero is inviting people to 'create a dance from zero' in an interactive collaboration with Step UP 3D and Justin Bieber: Never Say Never director John Chu. It hopes to find the latest global dance craze with the project, in which the audience is invited to enter their own dance online.

Participants are invited to download music from a selection of tracks via a microsite and then record their own dance video to the music. After they upload it to the site, they can share it via social media and have it commented on by others.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 18, 2011
Client:
Coca-Cola

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.