Coke Zero: Create a Dance from Zero

So you think you can dance?

Published on

Editor's Pick

Coke Zero is inviting people to 'create a dance from zero' in an interactive collaboration with Step UP 3D and Justin Bieber: Never Say Never director John Chu. It hopes to find the latest global dance craze with the project, in which the audience is invited to enter their own dance online.

Participants are invited to download music from a selection of tracks via a microsite and then record their own dance video to the music. After they upload it to the site, they can share it via social media and have it commented on by others.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Aug 18, 2011
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age