Coke Zero Entices Final Four Fans With a Drinkable Billboard

Beverage Brand Is Giving Out a Whole Lot of Soda for the Final Four

Published on Apr 02, 2015

Editor's Pick

Coke is promising hoops fans a whole lot of soda to go with the NCAA Final Four action in Indianapolis -- with the help of a massive drinkable billboard.

A giant Coke bottle and twisty straw form the basis of a massive 26x36 foot display in Indianapolis' White River State Park. It features 4,500 feet of tubing that spell "Taste It" while dispensing Coke Zero to a sampling station below.

White River State Park is the site of Coke Zero's Countdown Concert on Saturday. There, fans of rival Final Four teams will be able to compete in a Coke Zero "drink off" on their smartphones. By blowing into the microphones of their phones, they can race to finish virtual Coke Zero bottles projected on digital screens at the event. Winning teams will get free bottles of Coke Zero.

During the Final Four broadcast on Sunday, Coke will also debut a "drinkable" commercial that drives viewers to use Shazam. In doing so, as the spot shows Coke Zero being poured from a bottle, consumers will see a glass on their phones filling up with the soda. Other elements in the campaign include interactive kiosks and flyers that turn into straws. See more images of the effort here.

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Apr 02, 2015
Ogilvy & Mather
CCO/East Coast:
Chris Garbutt
Coke Zero
Chief Creative Officer:
Corinna Falusi
Creative Director:
Milton Correa
Creative Director:
Jones Krahl
Andreas Hoff
Abe Baginsky
João Paz
President, Ogilvy & Mather New York:
Adam Tucker
Worldwide Head of Planning:
Colin Mitchell
Group Planning Director:
Kristian Baek
Senior Planner:
Ned Sonnenschein
Executive Director of Digital Production:
Angela Fung
Executive Producer:
Ami Moore
Executive Director of Technology:
Jason Wurtzel
Application Developer:
Joseph Laquinte
Technical Manager:
Jordan Saletan
Greg Jones
QA Lead:
Raul Morales
Executive Producer:
Patti McConnell
Jenna Gartland
Associate Producer:
Kelly Allen
Design and Technical Development:
Associate Creative Director (Social Media):
Abe Baginsky
Art Director (Social Media):
João Paz
Art Director (Social Media):
Lia Khayami
Copywriter (Social Media):
Diana Castillo
Management Supervisor (Social Media):
Alex Tutundjian
Managing Director, Engagement Planning (Social Media):
Alvaro Cabrera
Engagement Planner (Social Media):
Megan Meza
Group Planning Director (Social Media):
Kristian Baek
VP, Social Content & Distribution:
Adam Kornblum
Director, Social Strategy & Community Engagement:
Brad Wellen
Executive Producer (Social Media):
Patti McConnell
Producer (Social Media):
Marianne Waldron
Integrated Production Company:
Bossa NYC
Executive Producer (Production):
Hans Weiss
Creative Director (Production):
Andrezza Valentin
Creative Technologist:
Eric Stockmeyer
Digital Producer:
Nic Santana
Activation Producer:
Talia Green
Concept Design:
Sean McClintock
Art Director:
Hakan Isik
Tavet Gillson
Industrial Designer:
Bryan Raguskus
Industrial Designer:
Regan Chen
Lead UX Designer:
Dov Andrews
Junior UX Designer:
Patrick Muth
Lead Developer:
David Poyner

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