Creativity

Coke Zero Gives You an Excuse to Suck

Latest spot out of Droga5 New York encourages young dudes to 'enjoy everything'

Published on Apr 08, 2013

Editor's Pick

Droga5, New York, which last month unveiled its first work for Coke Zero featuring a March Madness brackets theme, returns with a hilarious new spot directed by Smuggler's Randy Krallman. This time, things take a gaming turn, when an MMORPgamer feels a slight twinge of guilt when he realizes he's forgotten to do a huge favor for his girlfriend, and then, not so much. Basically, he's living out Coke Zero's call to action to "Enjoy Everything,"--but maybe he should call on these dudes working for Activision.

The spot continues the brand's push during the NCAA and will be featured across CBS and TBS platforms through April.

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About

Credits

Date
Apr 09, 2013
Agency:
Droga5 New York
Client:
Coke Zero
Creative Chairman:
David Droga
Executive Creative Director:
Ted Royer
Executive Creative Director:
Nik Studzinski
Creative Director:
Tim Gordon
Creative Director:
Amanda Clelland
Copywriter:
Chris Colliton
Art Director:
Kevin Weir
Head of Integrated Production:
Sally-Ann Dale
Agency Producer:
Sam Kilbreth
Group Brand Strategy Director:
Tom Naughton
Brand Strategist:
Will Davie
Head of Integrated Marketing Communications:
Pio Schunker
Group Director, Integrated Marketing Content:
Kevin Keith
Group Director:
Rafael Acevedo
Producer, Integrated Marketing Content:
Jill Auerbach
Director:
Randy Krallman
Director of Photography:
Ulrik Boel Bentzen
Production Company:
Smuggler
Partner/Executive Producer:
Brian Carmody
Partner/Executive Producer:
Patrick Milling Smith
Producer:
Paula Cohen
Editorial Company:
Mackenzie Cutler
Editor:
Ian Mackenzie
Assistant Editor:
Nick Divers
Executive Producer:
Sasha Hirschfeld
Post Production:
The Mill - New York
Head of Production:
Sean Costelloe
Producer:
Rachel Stones
Producer:
Orlaith Finucane
Flame:
Daniel Morris
Color Grade:
Fergus McCall
Music:
Q Department
Sound:
Sonic Union
Mixer:
Robert McIver

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