Get Your Inner Granny On With Coke Zero's (Ugly) Holiday Sweater Generator

Droga5 Invites Consumer to Embrace and Wear Kitschy Christmas Tradition

Published on Nov 18, 2013

Editor's Pick

Ahh, it's finally here. The season of awkward family photos and even more embarrassing holiday attire. Coca-Cola and Droga5 wholeheartedly embrace the year-end festivities with this super fun effort that allows you to create your own ugly Christmas jumper, the "Coke Zero Sweater Generator."

For the next two weeks, consumers have the opportunity to create the ultimate in tacky winter wear on the site. They have an array of colors, patterns and graphics to choose from -- everything from musical notes to reindeer to abominable snowmen and cooked turkey. In total, the site affords more than six quadrillion design possibilities.

Participants are strongly encouraged to get the word out because the 100 sweaters with the most votes, come December 1st, will be handcrafted and sent to their creators in time for the holiday.

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Nov 18, 2013
Droga5 New York
David Droga
Coke Zero
Chief Creative Officer:
Ted Royer
Creative Director:
Tim Gordon
Chris Colliton
Art Director:
Kevin Weir
Head of Integrated Production:
Sally-Ann Dale
Executive Interactive Producer:
Robert Valdes
Lead Producer:
Andy Hatch
Senior Interactive Producer:
Justin Durazzo
UX Director:
Kathrin Hoffman
UX Designer:
Lily Cho
Technical Director:
David Justus
Digital Strategist:
Dan Neumann
Group Director of Integrated Marketing Content:
Peter Callaro
Senior Manager of Integrated Marketing Content:
Melissa Adams
Senior Integrated Producer:
Eric Weiner
Interactive Production Company:
Executive Creative Director:
Jayson Whitmore
Executive Creative Director:
Brien Holman
Managing Director:
Jen Lucero
Senior Art Director:
Loren Judah
Development Lead:
David Graunke
Jen Schmithorst
Head of Digital Production:
Beck Henderer-Pena
Executive Producer:
Chris Volckman

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