Coke Zero: Unlock the 007 In You

You have 70 seconds to be James Bond.

Published on Oct 22, 2012

Editor's Pick

Most brand tie-ups with the upcoming James Bond movie, "Skyfall," are snoozeworthy. Coke Zero -- helped out by its favorite prop, a vending machine -- change things up, with a clever stunt by Duval Guillaume Modem.

Digital vending machines were set up in a train station, and they're offering free tickets to the movie. There's just one catch: You have got to earn them. Participants were asked to do a mad dash across the train station, Bond-style, to get to the tickets -- and it wasn't made easy, thanks to a plethora of Hollywood-esque obstacles that seemed to come out of nowhere. It's a potentially viral video -- on-brand and a lot of fun, just like most of Coke's work always is.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Oct 22, 2012
Duval Guillame Modem
Coke Zero

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.