Creativity

This Coke Zero Ad Imagines A Parallel Life for Soccer Star Manuel Neuer

Lighthearted Spot Invites Us to 'Seize What's Possible'

By Alexandra Jardine. Published on Sep 22, 2015

Editor's Pick

This lighthearted German spot for Coke Zero imagines an alternate life for soccer star Manuel Neuer, if he hadn't become a professional player and now Germany's national goalkeeper. In this parallel universe, Neuer is working in a software company, where he's pretty good at 45 minute presentations, going bowling with his colleagues after work and watching soccer at weekends.

A sip of Coke Zero gives him a brief glimpse of his other self, and the end ads with the tagline "You gotta try to seize what's possible."

It was created by Plantage Berlin for Coca-Cola Germany, which has been working with Neuer as a spokesman since 2012.

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About

Credits

Date
Sep 22, 2015
Agency:
Plantage Berlin
Client:
Coke Zero
Director:
Niklas Weise
Production:
Jo!Schmid Productions Berlin

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