Coldplay's Incredible 'Up & Up' Video Is a Surreal Visual Feast

Vania Heymann and Gal Muggia Direct a Dreamlike Montage

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Coldplay's surreal new video for the band's latest single "Up&Up" is a continuous play on perspective that presents surreal images like a volcano erupting with popcorn, racecars driving around Saturn, a baby flying on the wing of a plane and synchronized swimmers in teacups.

The video, which was viewed over three million times on its first day of release, was co-directed by Prettybird's Vania Heymann (a former Creativity 50 honoree whose previous work includes the amazing interactive video for Bob Dylan's Like a Rolling Stone) and his close friend, fellow Israeli director Gal Muggia.

While its overall tone is quirky, dreamlike and playful, it also makes some serious political points, with imagery including boats overcrowded with people, a beach with a huge concrete wall blocking the sea and children in a war-torn landscape.

Heymann and Muggia commented in a statement that they were "inspired by many collage artists, past and present. Hopefully the images do the rest of the talking."

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About

Credits
Date
May 18, 2016
Client:
Coldplay
Director:
Vania Heymann
Director:
Gal Muggia
Music Creative Director:
Phil Harvey
Artist Management:
David Holmes
Artist Management:
Mandi Bursteen
Record Company:
Parlophone
Video Commissioner:
Sam Seager
Production Company:
Pretty Bird UK
Executive Producer:
Juliette Larthe
Executive Producer:
Nathan Scherrer
Director's Rep:
Joceline Gabriel
Producer:
Natan Schottenfels
Producer:
Juliette Larthe
Production Coordination:
Laura Thomas-Smith
Production Coordinator:
Cheyenne Miller
Editor:
Gal Muggia
VFX:
Vania Heymann
VFX Company:
Gloria FX
Cinematographer:
Roman Linetsky
Cinematographer:
John Schmidt
Cinematographer:
Vania Heymann
Color Design:
Tal Baltuch
Title Design:
Tal Baltuch
Additional VFX:
Amit Chachek
Additional VFX:
Gil Gavish
VFX Company:
Real Motion
Sound Design:
Shlomi Attias
Research:
Jane Tucker
Treatment Layout:
Daniel Fletcher
End Treatment Design:
Daniel Fletcher
Company:
New York Crew
Production Supervisor:
Christina Woolston
Production Coordinator:
Doug Smith
1st Assistant Director:
Gabe Blom
2nd Assistant Director:
Dan Majkut
1st Assistant Camera:
Shane Duckworth
2nd Assistant Camera:
Cai Hall
Techno Crane:
Matthew Roberts
Gaffer:
Zach Sulivan
BestBoy:
Tim Berg
Electrician:
Dave Tumblety
Electrician:
Rick Mitchell
Key Grip:
Ken Tanzer
Best Boy Grip:
Steve Girouard
Grip:
Keith Steinberg
Grip:
Jason Schaffner
Props:
Malcom Sansire
Props:
James Lasso
Props:
Christina Chandler
Media:
Jeffery Haggerman
Media:
Arturo Lopez
Media:
Tony Starbuck
Production Assistant:
Dave Terra
Production Assistant:
Ron Lokiby
Production Assistant:
Kat Cameron
Production Assistant:
Josh Zimmerman
Production Assistant:
Eric Helper
Production Assistant:
Joe Pesce
Company:
Kiev Crew
Production Company:
Radioaktive Film
Executive Producer:
Sasha Bevka
Executive Producer:
Darko Skulsky
Producer:
Ole Yakovleva
Production Manager:
Nick Semko
Production Assistant:
Oleg Ptashnyk
Art Director:
Sergey Vinichuk
1st Assistant Director:
Dennis Sonin
Gaffer:
Valera Latuga
Wardrobe:
Dasha Filshina
Hair & Make Up:
Marta Skalskya
Media:
Jan Wachowski
Chaperone:
Alexsandra Voskova
Catering:
Natasha Barilo
FX:
Gloria FX
Executive Producer:
Max Colt
Producer:
Sergii Mashevskyi
VFX Supervisor:
Anatolii Kuzmytskyi

See more credits

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