Creativity

Colgate: Photoshop Disasters 3

Bad teeth are a huge deal.

Published on Jul 16, 2012

Editor's Pick

How much of a big deal are bad teeth? Y&R Sao Paulo knows. A series of print ads out of the agency for Colgate demonstrate that when it comes to grotesque dents, even Photoshop disasters can't take the spotlight off of them.

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Credits

Date
Jul 16, 2012
Agency:
Y&R Sao Paulo
Chief Creative Officer:
Rui Branquinho
Client:
Colgate
Creative Director:
Rui Branquinho
Creative Director:
Flavio Casarotti
Art Director:
Renato Butori
Copywriter:
Fabio Victoria
Copywriter:
Pedro Bullos
Photographer:
Bruno Cals
Art Buyer:
Monica Beretta
Agency Producer:
Elaine Carvalho
Agency Producer:
Flavio Zamboni
Creative Planner:
Fernanda Flandoli
Creative Planner:
Eliana Yamaguchi
Creative Planner:
Adriana Eliezer
Media Team:
Gustavo Gaion
Media Team:
Fabiola Sidorenko
Client Approval:
Adriana Leite
Client Approval:
Tamara Kulb

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