Colgate Reminds Viewers to Save Water in Super Bowl 50 Ad

Brand Uses Grand Stage to Deliver Environmentally-Friendly Message

By Nat Ives. Published on Feb 04, 2016

Editor's Pick

Coca-Cola is moving away from its high-minded "Open Happiness" campaign, which took on issues including cyber bullying, to focus more on marketing its product attributes. Is pro-social marketing on the wane?

If so, Colgate isn't going along. Its Super Bowl 50 ad, cut down and adapted from an existing 60-second spot, is far less about the product and much more about associating the brand with a responsible message about water wastage.

The original ad was created by Y&R Peru for the brand in Latin America.

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Feb 04, 2016
Y&R Peru

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