Creativity

Collectum: Letter Stories

A compelling reason to open junk mail.

Published on Oct 19, 2012

Editor's Pick

When's the last time you felt compelled to look into your pension plan? Jung von Matt Stockholm went on a hunt for meaningful, snail mail letters in order to encourage Swedes to read their yearly mailing from client Collectum about how to maximize their pension plans. The agency searched for life-changing letters from social media and retirement homes, and selected the best ones to feature in outdoor ads, showing how a single piece of mail could change their lives. The result? 30% more people decided to open the Collectum letters.

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About

Credits

Date
Oct 19, 2012
Agency:
Jung von Matt Stockholm
Client:
Collectum
Copywriter:
Magnus Andersson
Art Director:
Daniel Wahlgren
Art:
Niklas Hakansson
Art:
Jon Palmqvist
Project Manager:
Stephanie Gill
Design:
Dennis Phang
Web Production:
Awkward group

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