Creativity

Colle+McVoy: Snowdin

Colle+McVoy's holiday entry "Snowdin" is a virtual snow-capped mountain retreat where visitors can use 3D glasses (which the agency mailed to its contacts along with a card) to play Flash games and download icons through five different area

Published on Dec 16, 2008

Editor's Pick

Colle+McVoy's holiday entry "Snowdin" is a virtual snow-capped mountain retreat where visitors can use 3D glasses (which the agency mailed to its contacts along with a card) to play Flash games and download icons through five different areas.

To create the 3D effect of Snowdin, the agency first built an 8’ by 12’ physical model of the mountain. It was then photographed using special techniques that allowed the colors to be separated in Flash, which ultimately created the end result.

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About

Credits

Date
Dec 16, 2008
Client:
Colle+McVoy
Agency:
Colle+McVoy
Creative Director:
Ed Bennett
Associate Creative Director:
Tony Lintner
Designer:
Barrett Haroldson
Designer:
Zara Gonzalez
Designer:
Allison Beattie
Designer:
Andrew Wetzel
Designer:
Lindsey Aho
Designer:
Alix Johns
Copywriter:
Brian Ritchie
Tech Lead:
Jason Striegel
Developer:
Andrew Charon
Developer:
Kyle Phillips
Developer:
Alix Johns
Producer:
Amanda Bastian
Producer:
Ashley Vaness
Digital Strategist:
Adam Kmiec
Sound Designer:
Grant Eull
Sound Designer:
Braden Stadlman
Photographer:
Chris Peters
Video Production:
Amber Navarrete
Print Producer:
Brad Smith

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