Creativity

Columbia Sportswear: A Box Life

Columbia Sportswear offers consumers a choice to help the environment and receive their online purchases in used boxes.

Published on Oct 26, 2009

Editor's Pick

Columbia Sportswear recently launched A Box Life, an eco-friendly initiative that gives online customers the option to receive their purchases in used boxes. Each box is labeled with a QR code that allows buyers to track where the package has traveled. Customers can also post pics and share stories of their box's journey on aboxlife.com.

Since the effort launched last month, 433 consumers have participated, using 228 boxes that have traveled more than 275,000 miles. That comes out to nearly two trips per box, but we're not sure how many trees.

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About

Credits

Date
Oct 26, 2009
Client:
Columbia Sportswear

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