Columbia Sportswear: A Box Life

Columbia Sportswear offers consumers a choice to help the environment and receive their online purchases in used boxes.

Columbia Sportswear recently launched A Box Life, an eco-friendly initiative that gives online customers the option to receive their purchases in used boxes. Each box is labeled with a QR code that allows buyers to track where the package has traveled. Customers can also post pics and share stories of their box's journey on aboxlife.com.

Since the effort launched last month, 433 consumers have participated, using 228 boxes that have traveled more than 275,000 miles. That comes out to nearly two trips per box, but we're not sure how many trees.

Subscribe to these comments. Member Ratings and Comments


Rate this ad:
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

Go to the Web site Report a problem

Full Credits

Client:
Columbia Sportswear

Date

Oct 26, 2009

Category

Environment, Promo, Retail, Stunt, Website

Tags

environment

Error message here.
Report an issue