Creativity

Columbia Sportswear: Meet Wim Hof

Brrrr.

Published on Nov 04, 2011

Editor's Pick

Wim Hof is the "Ice Man," -- a unique human being who claims he has a mental thermostats that regulates his body temperature. His ability to withstand the kind of temperatures that would leave most of us jumping on a plane to Florida makes him the perfect anti-spokesperson for Columbia Sportswear's new campaign from BSSP. The spots are for the brand's new line of electrically heated clothing and feature Hof pulling some bone-chilling maneuvers. The spots were filmed in Lapland, Finland and air on YouTube and online.

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About

Credits

Date
Nov 04, 2011
Agency:
Butler, Shine, Stern and Partners
Client:
Columbia Sportswear
Executive Creative Director:
Mike Shine
Executive Creative Director:
John Butler
Creative Director:
Tom Coates
Senior Copywriter:
Chris Bull
Senior Art Director:
Alex Rice
Senior Art Director:
Shahin Edalati
Senior Art Director:
Trevor Steinbacher
Interactive:
Trevor Steinbacher
Director of Broadcast Production:
Adrienne Cummins
Producer:
Luke Rzewnicki
Production Company:
ACNE
Director:
Henrik Sundgren
Executive Producer:
Fran McGivern
Line Producer:
Johnny Parker
Executive Producer:
Richard Bjorlin
Executive Producer:
Pal Asberg
Line Producer:
Anna Bergstrom
Production Company:
Woodpecker Film
Line Producer:
Hannu Kalliolahti
Director of Photography:
Jalo Faber
Editorial Company:
Cleaver
Editor:
Pete Koob
Executive Producer:
Richard Quan
Assistant Editor:
Jasmina Zaharieva
Graphics:
Tom Yaniv
Finish:
MPC
Music Company:
Sonixsphere
Additional Music:
APM
Audio Design:
Lime Studios
Sound Design:
Lime Studios
Photographer:
Ture Lillegraven
Production Company:
First Shot Productions
Producer:
Zach Crawford
Interactive Production:
BSSP
Producer:
Garrett Delorm

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